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ABOUT ME

I'm a dedicated Digital Marketing and Social Media Specialist with over two years of experience creating and executing successful marketing campaigns for clients in education, safety apparel, and healthcare. I’m proficient in social media strategy, content creation, email marketing, and influencer partnerships.

I enjoy using tools like Google Analytics and Sprout Social to analyze and optimize campaign performance, driving engagement and results. Since 2017, I've also managed a personal pet lifestyle Instagram account, growing a dedicated following and showcasing my knack for creating engaging content. On top of that, I have seven years of freelance feature writing experience for Malaysia’s leading local daily newspaper.

My journey has been quite diverse: from interviewing bands for a major Malaysian newspaper at 17 to earning my BA in Journalism, Advertising, PR, and Media Studies at Wisconsin. I thrive in both independent and collaborative work environments and am eager to bring my unique insights and hard work to your team.

PUBLISHED ARTICLES

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SOCIAL MEDIA MANAGEMENT

I’ve had the opportunity to dive deep into the world of social media management. I started off with a personal project: creating an Instagram account for my dogs, Leia and Levi. What started as a fun way to share cute pictures quickly grew into a vibrant community of over 16,000 followers and even caught the attention of the Milwaukee Journal Sentinel. This experience taught me the ins and outs of content creation, audience engagement, and analytics.

Professionally, I’ve managed social media for various industries, including education, healthcare, and camping apparel. Here’s what I bring to the table:

Content Creation: I love crafting posts, blogs, and email blasts that really connect with people.
Campaign Management: Planning and running social media campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn is my forte.
Analytics and Reporting: I use data to track performance, tweak strategies, and provide insights through detailed reports.
Community Engagement: Building and nurturing relationships with followers, responding to comments, and creating a lively online community is something I’m passionate about.
Brand Collaboration: I enjoy working with influencers and brand ambassadors to expand reach and boost engagement.

Here are a few examples of some Instagram posts I've worked on over the years:

SEO &
WEBSITE COPY

I have experience in crafting website copy that is both engaging and optimized for search engines. By writing compelling blogs and articles, I’ve helped improve SEO rankings and drive organic traffic. My approach involves thorough keyword research, creating content that resonates with the target audience, and implementing best SEO practices. This combination not only enhances the user experience but also ensures that the content ranks well in search engine results, ultimately contributing to the overall success of the website.

@LEIA.LEVI

My pet dogs, Leia & Levi, are my whole life. I initially created an Instagram account to store cute pictures of Levi when we first brought him home. Our following began to grow from family and friends to other dogs' accounts and dog lovers. In May 2018, the Milwaukee Journal Sentinel published a story about dogs on social media and featured our account.

In the past few years, I've grown our following to over 16,000. Along with posting about our day to day activities, Leia and Levi are also sometimes asked to become brand ambassadors. I am always happy to photograph my dogs and being able to share all the fun I have with them has been extraordinary.

While I am no longer as active on their profile as I used to be, social media planning and management has always come naturally to me and is still something I enjoy doing very much.